Ah, dry January. A month of detox, clarity, and smug self-righteousness.

Look, there's nothing inherently wrong with dry January. It's commendable, even. Most of us could probably use a reset after the onslaught of booze we pour down our gullets over the course of the holiday season.


(Happy new year, indeed.)

Now I don't know what your preferred poison is, but mine is beer. I love a good amber ale or dark lager... especially during winter when there's nothing to do but wait it out.

And let's acknowledge the strides that've been made since O'Doul's. Once upon a time, that was your only N/A option. You pitied the sad sack who had to drink it, not because they were sober, but because... well, O'Doul's sucks.

Now the N/A beer industry is booming, with Athletic Brewing Company arguably at the forefront. It's the brand you're most likely to see in most major grocery stores and restaurants.

I've tried a bunch of them at various points when scaling back my alcohol consumption, and they're... fine. Some are better than others. I particularly enjoy the "Run Wild" IPA.

Athletic Brewing Company via Facebook
Athletic Brewing Company via Facebook

But here's my gripe, man...

They cost the same as a regular beer!

WTF is up with that?! Seriously, a lot of times at restaurants, when you see they carry offerings from Athletic, they'll charge you the exact same price of a regular craft beer!


$7, $8, $9 for a nonalcoholic sparkling oat drink? GTF outta here! Bogus on all fronts.

While the landscape of non-alcoholic options has definitely improved, the pricing still leaves much to be desired. So here's to hoping for a more reasonable balance in the near future.

New York State's 10 Drunkest Counties

According to County Health Rankings and Roadmaps, these are the 10 New York counties with the highest rates of excessive alcohol consumption among adults. The CDC says exessive drinking includes binge drinking which is "...defined as consuming 4 or more drinks on an occasion for a woman or 5 or more drinks on an occasion for a man.." and heavy drinking which " ...for women...is 8 drinks or more per week/For men, heavy drinking is 15 drinks or more per week."

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