So, newly acquired Tampa Bay Buccaneers quarterback Tom Brady seems to have business on his mind as much as football.

The ex-Patriot has filed a trademark application for the rights to "Tompa Bay," which indicates to his new fan base a keen interest in self-promotion. Does that seem right? Why would an athlete with the singleminded goal of reaching the goal line, with superior Super Bowl aspirations, with a football-first mentality...concern himself with revenue-generating nicknames? If I were a Bucs' fan, I might be a bit concerned with this development.

On the other hand, if Tom Brady can re-position Tampa Bay as Tompa Bay, then I'm filing to turn the town of Ava, located 10 miles from Rome, New York...into Dave-a.

And look out: there could be a slew of other filings coming in to the trademark office.

  • William Shatner turning Kirkland into Captain Kirkland
  • Stanley Tucci claiming Stan Francisco, Stan Diego and Stan Antonio
  • Dr. Phil-adelphia
  • Brad Pittsburgh
  • Opra-homa City
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