Of Course, Alice Cooper Promoted ‘Trash’ With a Garbage Truck
Released in 1989, Trash gave Alice Cooper his biggest hit in more than a decade. To promote the record, Cooper gave it the personal touch, going to radio stations to deliver the record. And in keeping with the record's title, he showed up in a garbage truck.
"You know, we did the entire country," he told us in a new interview. "We did every major station by delivering the record in a garbage truck. That’s pure Alice Cooper. I mean, we believe in the Hollywood stunt more than anything else. There’s a funny side to this -- we finally get to Texas, we’re going to go into Houston or Dallas, one of the stations. And you know, we’d have to rent a garbage truck. I always figured, 'Well, it will just be there.' I don’t figure, 'How are we going to get a garbage truck?'”
But Cooper's controversial past came back to haunt him. "They went to rent the garbage truck and the guy that was going to rent it said, 'Well, we don’t really want Alice Cooper representing us, because it will give us a bad name.' The other guy said, 'It’s a garbage truck!' [Laughs] What kind of name do you have? What are you talking about? It’s a garbage truck!' I laughed so hard. I said, 'That’s the best story of the whole tour is that the garbage truck, they wouldn’t rent us one because they were afraid of getting a bad name.'"
In Canada, Cooper was the subject of a one-hour special on Toronto's MuchMusic station (see below), where, from the driver's seat of the garbage truck, he argued that the album's title was a source of pride.
"All good rock n' roll is trash," he said. "Every good band I've ever known started in a garage where trash is, and that's why Trash is trash. ... Look around right now at the bands that are trashed out. The [Rolling] Stones are trashing out, Aerosmith, Guns N' Roses, Alice Cooper. All the real trash bands are out on the road. "