Bathroom Remodeling Marketing: Top 22 Bathroom Remodeling Marketing Ideas
As we near the halfway point in 2023, now is a great time to try some new bathroom remodeling marketing ideas. If you’ve been wondering how to get more bathroom remodeling leads, we’ve got a ton of things you can try—and it all begins with your bathroom remodeling website design.
It’s important to try a variety of things when it comes to bathroom remodeling advertising. Why? Because every bathroom remodeling business needs bathroom remodeling leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new bathroom remodeling leads, it becomes impossible to grow your bathroom remodeling business.
But, if you create a system that attracts new customers and delivers new bathroom remodeling leads to your business like clockwork, that’s a recipe for:
- More high-paying bathroom remodeling jobs
- Increased revenue for you and your crew
- A dependable way to grow your bathroom remodeling business
We know why bathroom remodeling businesses need to generate bathroom remodeling leads, but how can you do it affordably and efficiently? The answer is: good bathroom remodeling advertising with good bathroom remodeling website design. If you’ve ever wondered how to get more bathroom remodeling leads, follow the steps below—and consider working with a bathroom remodeling marketing agency for bathroom remodeling marketing strategies!
1. Get More Bathroom Remodeling Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your bathroom remodeling business
- Read about the bathroom remodeling services you provide
- See your service area
- Get in touch with you about consultations
- Become a quality bathroom remodeling lead for your business
Without a bathroom remodeling website and professional bathroom remodeling website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Bathroom remodeling marketing companies can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top bathroom remodeling marketing strategies that’s been proven time and again to generate quality bathroom remodeling leads and generate growth for bathroom remodeling businesses. So, if you’ve been wondering how to get more bathroom remodeling leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in bathroom remodeling leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local bathroom remodelers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality bathroom remodeling leads. A bathroom remodeling marketing company can set you up with a professional bathroom remodeling website design and share other bathroom remodeling marketing strategies.
3. Always Use Local SEO to Generate Bathroom Remodeling Leads
Search engine optimization (bathroom remodeling SEO) is still king in bathroom remodeling digital marketing, which is why SEO for bathroom remodeling is so popular. Bathroom remodeling SEO services is what moves your business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, bathroom remodeling SEO alone can generate the majority of your bathroom remodeling leads (but we still recommend reading the rest of these bathroom remodeling marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a bathroom remodeling marketing agency and let an expert in bathroom remodeling SEO get you up and running.
4. Use Google’s Local Service Ads to Get More Bathroom Remodeling Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for bathroom remodelers, at least 7 of them will click one of those ads and turn into a bathroom remodeling lead.
How much more money would you make per month with 7 new customers? For an extra boost, consider investing in bathroom remodeling digital marketing, then use bathroom remodeling SEO services and a professional bathroom remodeling website design to hook your potential customers.
5. How to Get More Bathroom Remodeling Leads Through Strategic Alliances
Another smart way to generate bathroom remodeling leads is to partner up with other businesses in your area that complement your services. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of bathroom remodeling leads. In the end, this kind of combined marketing can help grow your bathroom remodeling business since you’re both working to generate new bathroom remodeling leads.
6. Get More Bathroom Remodeling Leads Through Facebook + Instagram
Still wondering how to get more bathroom remodeling leads? Bathroom remodeling digital marketing on Facebook and Instagram can be a cost-effective method for bathroom remodeling advertising, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal bathroom remodeling customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need bathroom remodeling in the future. If you’ve been wanting to try social media as part of your bathroom remodeling advertising, this is definitely one of the bathroom remodeling marketing strategies worth trying.
Paired with bathroom remodeling SEO and professional bathroom remodeling website design, this is a powerful way to generate bathroom remodeling growth. Bathroom remodeling marketing companies can get you set up.
7. Create a Bathroom Remodeling Facebook Group
Having a dedicated Facebook business page for your bathroom remodeling is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into bathroom remodeling leads and help generate bathroom remodeling growth.
8. Content Marketing = Marketing for Bathroom Remodelers
Creating content for your ideal customers is a great way to get more bathroom remodeling leads. Consider writing blog posts and articles that you can post on your bathroom remodeling website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- How Much Does a Bathroom Remodel Cost?
- Top Bathroom Remodeling Trends in 2023
- Best Small Bathroom Remodeling Ideas
As you write these articles, plug your bathroom remodeling services. Suggest that readers use a bathroom remodeler they can trust to do the job correctly the first time, and—if you’re affiliated with any particular brands—talk them up!
9. Create Helpful YouTube Videos
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful bathroom remodeling videos. The videos can document your day-to-day activities, follow a job from start to finish, or provide reviews/testimonials. These videos will build your credibility as a bathroom remodeler and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your bathroom remodeling website so they can learn more.
10. Email Marketing = Marketing for Bathroom Remodelers, Too!
Email marketing is one of the oldest forms of bathroom remodeling advertising, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for bathroom remodelers, you’ll make (on average) a $40 return on your investment.
Because most bathroom remodeling businesses overlook the benefits of email marketing, it’s a way to generate new bathroom remodeling leads. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready bathroom remodeling leads and spend 33% less money on making sales.
11. How to Get More Bathroom Remodeling Leads at Trade Shows
Attending trade shows should be high on your list of bathroom remodeling marketing ideas. They not only provide plenty of solutions for how to get more bathroom remodeling leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help generate bathroom remodeling growth for your business.
12. Get Bathroom Remodeling Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with other designers or builders in your area—they’re likely to send more bathroom remodeling leads your way!
13. Give Telemarketing a Chance to Generate Bathroom Remodeling Leads
Though telemarketing was once a good channel for generating bathroom remodeling leads, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential bathroom remodeling customers.
While this is a viable solution for bathroom remodeling advertising, it would be wise to evaluate how the cost compares to other bathroom remodeling marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
14. Reputation Management Affects Your Bathroom Remodeling Business
Did you know 85% of people search online to find local bathroom remodelers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business’s name and phone number.
Online, list your bathroom remodeling business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more bathroom remodeling leads.
15. Ad Retargeting Is a Fresh Bathroom Remodeling Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help generate bathroom remodeling growth.
Retargeting is a great way to keep your bathroom remodeling business and bathroom remodeling website in front of potential customers who have already shown interest by visiting your website. This is one bathroom remodeling marketing idea well worth trying, especially if you’re already getting good traffic to your bathroom remodeling website. Throw in some bathroom remodeling SEO for an extra visibility boost!
16. Make Your Bathroom Remodeling Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your bathroom remodeling marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your bathroom remodeling advertising!
If you’re not sure where to start, take a look at how your competitors are generating bathroom remodeling leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Industry expertise
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
17. Increase Referrals to Get More Bathroom Remodeling Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the bathroom remodeling marketing ideas you shouldn’t pass up.
18. Send Out Direct Mailers to Get More Bathroom Remodeling Leads
Here’s another bathroom remodeling advertising idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for bathroom remodeling leads from other sources to determine if this is a viable solution for you.
19. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your website and social media as part of your bathroom remodeling digital marketing.
20. Use LinkedIn to Attract Bathroom Remodeling Leads
LinkedIn is more than a great place to establish yourself as an expert in bathroom remodeling — it’s a great place to generate bathroom remodeling leads, too. How? Do a search for local businesses and others in your community you can connect with and talk about the services you provide.
21. Canvass the Area to Generate Bathroom Remodeling Leads
Canvassing an area to generate bathroom remodeling leads might seem like an old-school marketing tactic, but it can still be effective in marketing for bathroom remodelers. After all, consumers are more likely to work with you when they can put a face to your business.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a new bathroom remodeling lead!
22. Don’t Pay for Bathroom Remodeling Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your bathroom remodeling website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your bathroom remodeling business is using bathroom remodeling digital marketing services. Combined, bathroom remodeling SEO and professional bathroom remodeling website design can increase your online visibility and win you more bathroom remodeling leads.
Sign Up With Townsquare Interactive to Maximize Your Bathroom Remodeling Marketing Budget
Website design isn’t the only element of an effective bathroom remodeling marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate bathroom remodeling leads using the steps above.
Adding other elements to your marketing campaign, such as bathroom remodeling SEO and reputation monitoring, can strengthen your bathroom remodeling marketing campaign and help you to generate more bathroom remodeling leads.
The team at Townsquare Interactive specializes in creating bathroom remodeling marketing campaigns and bathroom remodeling website designs that generate bathroom remodeling leads for businesses across the country. All of our bathroom remodeling website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your bathroom remodeling marketing campaign to the next level.
Click the button below to learn more about our bathroom remodeling marketing strategies and how to grow your business locally.